Since the 14 May diary on messaging, we've had some word of mouth information passed along at a staff meeting and some word of mouth information in the staff lounge. We've had NO hard hitting message to advance any agenda, redirect misconceptions, or defend against any lies.
Whatever the excuses for the absence of information, or, for its primitive dissemination style, we the SEA are the largest branch of 1 of the largest unions in the state, and without effective messaging we are going to defend nothing and advance nothing. If you don't believe me, please consider what lame messaging did for Mondale in 1984, for Dukakis in 1988, for the Clinton health care attempt in '93/4, for the Monica /Starr nonsense, for Gore in 2000, for the Democratic party in 2002, for Kerry in 2004 - they all lost! Oh, by the way, what has happened to job security, retirement security, healthcare security in those last 29 years of losing ? (Ask AHIP or AIG or GM workers or Boeing workers!)
The SEA is the largest branch of the WEA, and the WEA gets $72.50 * 12 months * 50,000? 70,000? teachers a year, which is between $43,000,000 or $60,000,000 a year. There are tens of thousands of communication major graduates every year*. There are no legitimate reasons for our messaging failure.
I urge you to hire people who can implement messaging practices detailed in the 2 diaries on Dailykos last weekend. I think it is fitting that on Memorial Day weekend there were concrete ideas on how to win the messaging battle against the forces of darkness and the allies of regression. There was a day and there was a time when the ideas and the messages and the actions were on the side of progress. Let's make future Memorial Days times for recalling the start of successes, instead of days long gone.
The first diary is from someone telling people how to behave when going on t.v. - it applies all the time when dealing with the media.
http://www.dailykos.com/story/2009/5/23/111157/247
The second diary is analysis of analysis of analysis. A dkos front pager deconstructs what paul begala is saying about what frank luntz wrote. Luntz is messaging for the liars on how to kill health care, again. Luntz is the evil genius who came up with gems like 'death tax' and other right wing zingers.
http://www.dailykos.com/story/2009/5/24/977/03832
(*table 291, Statistical Abstract of the United States.)
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